Wow! I am so slow on computers and never thought I could figure out how to post a picture! Here Emma Blackman-Harris is protesting the shirts made by Abercrombie and Fitch. She gathered a couple of classmates and friends and formed a "girlcott" against some of the offensive clothing. A few specific items they were offended by were t-shirts with different demeaning slogans. One t-shirt said "I make you look fat". This goes along with the "frame" set by Abercrombie and Fitch. The store gives off the appearance that girls must have no fat in order to wear their clothes and guys must have six pack abs to fill out their tops. After pushing with their girlcott Abercrombie responded by taking two different offensive t-shirts off the market. So we can be heard!
Abercrombie and Fitch has also been involved in many different lawsuits and has even lost quite a few times. In one lawsuit they had to pay $40 million to Black, Hispanic and Asian employees and job applicants. Minorities felt that they were being discriminated against by the store. Lets all be honest to ourselves...that looks nothing like the staff at Abercrombie and Fitch.
In another lawsuit against Abercrombie, they agreed to pay 50 million dollars to settle. They were accused of discriminating against minorities and women. Shoppers seem to agree with the lawsuits that Abercrombie and Fitch must face. Travis Jones, Abercrombie and Fitch shopper, said "It seems like they model the people more than the clothes in there". As soon as you walk into the store there is a huge poster of a man with a six pack, sexy eyes, all over the place hair, and the picture is in black and white. Along with all of this he might be wearing a pair of male Abercrombie and Fitch shorts. As the viewer, we barely see the shorts, because in reality they aren't what really matters.