So...

I did the interview with the Abercrombie and Fitch employee. It was a little difficult to get anything good out of her because she seemed to like her job. She had also been there for quite a while, I believe she said two years. So...Here is the juice...
1. She described the poster in the stockroom that is hanging on the inside of the back door: "It describes the ideal customer." .....Well thats freaking great lady what did it say!?!?!? It was like pulling teeth I am telling you! She continued..."The ideal customer should like to party, needs to be athletic, should be sociable, and needs to look good in our clothes."
Now was that too hard? So,,,they need to look good in your clothes huh? Well,, what if they don't? We then discussed how small their clothing is in relation to other stores that are targeted to the same age group. Her reply....
2. "Our tops do run pretty small, but our clothing is geared towards twenty year olds. Sometimes moms will come in and try to shop but we try and push away that customer and concentrate mainly on our ideal customer."
I said...DID YOU JUST SAY YOU PUSH THEM AWAY...and she said,,,wait thats not what I meant. As you can see it was too late,,,I already wrote it down. Wait till I tell my mom! SO this is looking good! They have an ideal customer, who is athletic, aka firm and usually thin, sociable, aka popular, and will look good in their clothes, aka 110 pounds. Then they try and "PUSH AWAY" anything that doesn't fit that description. Well thank you ma'am that will be all. .......
Wait sorry...one more thing. The posters hanging around your stores. Are you really trying to sell those shorts or are you trying to sell that man?
3. "We do get a lot of complaints from parents but...lets face it sex does sell."
How bout that.