Bernays/Lippman

Propaganda: necessary intervention in the communicative chaos of modern life, a service to the public that helps them interpret and act in a confusing world. Bernay's presentation of propaganda being a positive resource for the public is quite convincing. I think he appears very friendly and harmless to his audience, and this makes him seem trustworthy. His knowledge on the subject of propaganda is certainly useful while he uses it as a resource for communicating, himself. He approached the audience with a very knowledgable view point and is encouraging to the benefits of raising your voice and overcoming difficult situations. The way he broke everything down was well-thought and clearly explained. He explained the benefits of "group adherence" in a way that would make the audience feel interested not intimidated. On the other hand, Lippman's approach was much more in-your-face. He targetted his audience in the first paragraph, reminding them how "in the dark" they really are. His approach was somewhat dreary and sort of forceful. His essay was more coercive than persuasive, and could have been intimidating to the audience.