The Persuaders

I took a photography class in high school and there was a section devoted to advertising. I actually had to take part in being a persuader, so it was kind of interesting watching people use similar tactics. It's strange how they look into the psychology of a person and crazy to try to come up with cult mentality. A lot of thought, time and money goes into advertising, but sometimes it's not a hit. The new ways they were coming up with to show their products were creative and at times humorous.

I usually don't get caught up in all of the ads we see every day. For example, some people say they will only buy the ipod because it's what they know and it works. I actually bought an MP3 player not too long ago, and it's so much better than the ipod (not to mention much cheaper). Advertisers seem to be able to play on the consumer's ignorance of the product and that's where they make the sale. People hear much more about the ipod, so they buy it, because they feel that if they buy the MP3 player, they're taking a gamble because they're not assured of its reliability. People may laugh at the lengths the persuaders were going to to sell their product, but on a certain level, it works.