This chapter talked about almost the same topics discussed in Lakoff's book; about the image, advertisements, billboards, commercials, selling the product and the name. I enjoy Rutherford's style of writing with his use of short, descriptive sentences that are not confusing like Ramage and not endless like Lakoff's. I almost cried when I seen the chapter was only 18 pages; such a relief from those 40 plus ones in Lakoff.
Anyway, I enjoyed the part about the James Bond movies. I thought this idea, on page 20 was interesting, "In the world of 007, life was organized by the rule of the phallus, meaning that masculine principle of challenge, command, and conquest in which sex and violence were inextricably linked -- 'hot babes and cool weaponry,' to borrow the words of novelist Jay McInerney." This raises some questions in my mind: does sex always lead to violence or violence to sex? Why can't it just be about sex, or simply about violence? Are guys not men if they aren't interested in 'hot babes and cool weaponry'? Does that then make them any less of a man or weaker?
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