Luntz

Although some may view Luntz as a snobby guy, I did find that he made great points that we can relate to. For instance "The sounds and texture of language should be just as memorable as the words themselves," found in rule six. I find this to be the single most important part of grabbing our attention. I makes me think of phrases like "Just Do It," "The Few The Proud The Marines," etc. If companies can make us repeat and remember these catch phases, then their work just got a whole lot easier.

As for politics, Luntz hit the nail on the head when he said, "Messages need to say what people want to hear." He later goes on to mention that an effective speaker has to have the power to trigger our emotions. Like Dave Brown said in his post, this is what made FDR, JFK, and even Reagan so popular to the American people. They were able to embrace our hopes and dreams and in a way, people didn't just look at them as political figures but more as figures of hope and change. This is what I believe Obama is trying to capture. Our hopes and dreams are alive and "we" can change the way things are. Unfortunately it seems we know so much information about political figures that their office is overshadowed by prostitution and affairs. (Spitzer and new New York governor Patterson)