Luntz blog

Politicians and the big brains of the world are afraid of the “dumbing down of America”; but is speaking in verbose language and sounding intellectual important to win an audience? Luntz doesn’t think so, and I’m sure more than half of America would agree. We just want to get the message; clean and clear.

We speak to communicate an idea, so it’s important to know that our audience is with us. When speaking you don’t want your ideas obscured or misunderstood, so it’s important to speak in the language of everyday utility.

I think a lot of people are turned off from politics because of this. Many people just don’t get what’s going on. Luntz points out just over 50 % of Americans Graduate high school and only around a quarter of Americans graduate from College. The average Joe doesn’t have a Harvard doctorate degree. If you’re speaking to a large audience you need to speak clearly, repetitive to solidify your point, and you need to establish credibility so that people will listen to you.

It’s hard to establish credibility in political races we’re every spec of dirt possible is found on opponents, and I think a lot of people are getting sick of that. This country needs a leader who can speak and inspire and get across a clear message. But so many politicians flip flop on issues and lose credibility by attacking opponents.

Luntz’s seventh rule is to speak aspirationally. That’s why JFK and FDR are remembered as such great presidents. Barack Obama reinforces that we the people have power. In his speeches he states “we can change things”, not “I can”. Obama is a talented speaker, and he has won many followers by aspiring change. (Sorry Mahoney).

If only it was as easy as “I like Ike”…and then you get the W.