The "clutter crisis" is a struggle to breathe through, advertisers are constant prospectors for new space. The cut- throat economic climate has contributed to the in your face manipulation of marketing. Integrating products into programs, product placement with "seemless" transitions are key in successfully reaching a targeted broad audience. What does the public want to hear? How should the product be presented to the public? What are the best investments in persuading people? The absolute goal of persuasion is to indue others to persuade as well.
Seizing the moment, the exegency of opening oppertunities to possibilities for response. Kairos being of time and space, right there: right then or right here: right now. Kairos is concerned about balance of situations as depected ithrough some of the art. Moreover the world is always changing and knowledge sometimes can't be proved certain. Kairos shows the importance of how different arguments are influenced by differentforces of discourse. The more complex a rhetorical situation; the more increase in the complexity of dynamics involved in the kairos struggle over an issue.
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