They have figured it out. We want to belong. We group together and what better way to say "I am with them" then to wear the same sneakers?
I enjoy the feeling I get from wearing Victoria's Secret PINK pj's, my identity= cute/sexy just like the models, or my expensive leather purse- my identity is sophisticated adult. I dig into consumorism and enjoy every minute... well, almost every minute of it! I laught when I saw the paper plated commercial used as an example. I was deffinitly into that commercial and like the idea of family and friends happily having a picnic, but I'm sure if I was to do that, I'd pick up some paper plates from Dollar Tree-- hell yea! And that's what I mean-- we aren't all that sucked in and it's funny to see professionals talk about how advertisers are scared and trying to find something new and trying to sell, sell, sell!
I do agree with the idea of 'clutter.' Way too much, but that is why I live in a small town and not New York City. We usually eat eggs from my uncle's chickens-- how's that for a brand? It is all about where you settle yourself and how much you want to buy into fancy, non-survival products.
I had to watch some on-line b/c I was sick Tuesday, but it's very interesting and I can't wait to see the rest!
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it's true not everyone buys in (pun intended). in fact, i'd say very few people go wholesale blind-consumer-whore like the onslought of ads out there might make it seem people do. The problem is saturation. ads are everywhere. they've become an intrinsic part of our culture and maybe that's having some effect.
you just assume that there will be commercials when you watch television these days, right? well 50 years ago, most people didn't watch a lot of t.v. 75 years ago, the ad culture was almost non-existant in terms of what we know it as today.
we're comfy in our own time, sure, and not all ads are effective. so it's not about buying in, it's about being in. and we are completely engulfed.
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