I found this video to be quite interesting. It exposes a part of the advertising industry that is seldom explored, and then proceeds to dig even deeper into that. I especially liked the part involving Clotaire Rapaille and his theory that good advertising requires an understanding of a "code." This code relates to the basic functions of human nature, and it's rather fascinating how this can be tapped into by anyone who can crack it.
I also found it kind of funny that "Song" or whatever airlines had this big plan of developing a soul/community type thing, and though I recall the commercials, I had nooooo clue Song ever existed until watching this video.
Funny.
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