Tuesday, February 13, 2007

Products of Persuasion

I thought the movie in class has been extremely interesting so far, and am looking forward to seeing the rest of it on Thursday. I've taken notice of all of the advertisements that surround me all the time, specifically on the 4 hour drive up home. I tend to look at the ad boards on the side of the turnpike and then think about that product for a while, usually until I see the next ad which allows me to think about that product. It's really a good way to use up a few hours! We can't escape advertisements, and we can't escape the effects that they have on us. From the time we are born we are surrounded by it, therefore we all really are just products of persuasion.
The other thing that interested me about this film so far is how hard companies try to seemlessly fit their advertisements into the everyday lives of their viewers. Fitting their product name into television shows, or simply having a commercial that runs more like a small film seems to be a brilliant idea of getting their name out there to people like me who turn the channel every time a commercial break comes on, or my grandfather who's number one comment always seems to be "they tell you it's a half-hour program, but 20 minutes of that is nothin' but junk!" But even though that advertisement time gets complained about, it must be affective because the day after the superbowl, yeh, we know who won, but GoodMorning America spends more time discussing the best and worst commercials during the game than the amazing athletic talent. So to end, I thought that I would share the link to my favorite television commercial. It's for a credit card company but it runs like a small film, it has a tv personality in it, and it's filled with absolutely adorable animals.. and you have no idea what the product actually is until the very end.... good advertising.
http://www.youtube.com/watch?v=h5LR-IZbbc0

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