Well just to add a few words about these two, I think that both of them approach the audience well.
They appeal to the audience by giving the consumer what they want. Take for example the vegetable shortening section of Bernays. Jewish people did not use/buy this product because it did not fit in with their dietary requirements. In response to this, the company changed the ingredients and had it approved by religious officials.
I personally feel that this type of action does in fact persuade people of the Jewish religion to buy this product.
A part of Lippmann that was very interesting was the line that stated "Thus the genius of any illuminating public discussion is not obscure and censor private interest but to help it sail and make it sail under its own colors.
When you think about and contemplate this notion, it is what the public wants. They want to know about obscured and censored information because we as citizens find it appealing! When President Clinton had an affair in The White House, everyone wanted to know about it. They wanted to know all the details. If that is what the public wants....they are going to get it!
Good Stuff!
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