Tuesday, November 14, 2006

EXNOMINATION

Lakoff describes Roland Barthes' theory of EXNOMINATION:

"If you are a member of a dominant group, your attributes are
invisible, as your role in making things the way they are is not noticeable ...
Exnominated groups become 'normalized': they become apolitical and nonidealogical. They just
are. Their rules become the rules" (54, 55)

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