Sarah's first attempt...

So how do we know what's real? If people are rewording everyday phrases to boast nicer-sounding connotations, and propogandists are creating scenarios to convince us of their latest idea, then shouldn't we be skeptical of every message we read or see on television or hear on the radio? The Persuaders suggests that these marketing messages sometimes begin to control us. In the film, Rushkoff calls the constant surrounding of advertisements "clutter". The film goes on to address that after a long time of being exposed to certain types ofadvertisements, sometimes people begin to experience what is referred to as "loyalty beyond reason". This is visible in the iPod craze--people love iPods:


But who loves mp3 players? An iPod is, in fact, an mp3 player, but Apple has done so well in marketing the iPod as, well, an iPod that no one in America refers to it as anything but its brand name. An mp3 player almost holds a negative connotation; no one wants a knock-off.

There's supposed to be a video under "people love iPods," but YouTube is under construction and their links aren't working. So I suppose it will have to wait.

See you guys tomorrow!