In the first paper written for advanced comp., I think that i had some important information about how the media keeps us in a fearful mindset so that are always needing them for "security" or "guidance." "I feel a certain connection with things that have been important in my life and relevent to me, personally. We can see that through this, maybe this is my "code." But no two people have the same exact "code," debending on experience, situations, and many other factors based on individuality.
The persuaders also know how to play on our weaknesses or negativity. In addition to this, they also play a big role in how we view ourselves and can use this to their advantage. They can make us feel good with a product that honors our insecurities, and then they can make us feel bad about those same insecurities with a billboard or commercial for something else.
My whole paper basically studied why exactly certain products are more successful than others. This "code" really holds some meaning, even though I was not so much of a believer before. The media seems to be able to lead us to believe something that we, ourselves, are not aware.
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