Free is never really “free” is it? Even worse, imagine those individuals who do get ripped off and have to find out the hard way by getting taken by some advertisement scheme. There is no model of our culture’s democratic communication, because our culture’s communication is not based on democracy. The only hope we as consumers have while falling prey to money-hungry companies and corporations is that ethics will become a value to be possessed and maintained through persuasion.
Instead of adding any ethical principles advertisers and marketing agencies are now trying to master the skills of managing public opinion. Integrating products into programs, by using product placement with "seamless" transitions has been a key to successfully reaching a targeted broad audience. What better way to be introduced to a brand name line of clothing now being worn by your favorite actor and can be seen on a nationally famous primetime fall lineup television program? Consider that radio commercial for the automotive dealership describing another random great new sales event going on, the disclaimer isn’t emphasized and barely audible at the end of the advertisement.
really cool advertisement, check it out!
http://www.hypnoticsalesforce.com/
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