For paper 2, I’ve focused on a pattern of persuasion we haven’t mentioned in class yet, and one that I think is particularly popular right now, especially with Bush and Iraq.
These are some excerpts from my paper:
Fear is a powerful tool in the hands of the right people. It’s such a common emotion; insidiously sneaking into rationale of society, oftentimes leaving no trace of the havoc it’s wrought. Clumsily used, it is at best a bargaining tool, found in the hands of a schoolyard bully or highly trained terrorist. Wielded with acumen, it becomes one of the most influential forms of persuasion available, both compelling and commanding.
Instigating fear can range from raising doubt about a particular product to an all out assault on someone’s senses. Fear is a powerful motivator, and can be used by companies including the government to encourage behavior, influence public opinion, and monitor societies’ movements.
We’ve discussed Bernays’ managed public opinion, Luntz’s doublespeak, and the ideas present in Trust Us, We’re Experts as means of persuading a public to consume something- be it a material good, or governmental policy regarding the environment, or their own image of themselves. We have brought up the technique of the “apology”, and the appeal to common sense. This paper introduces the technique of scaring someone into submission.
I’m not sure how valid this method is, if it can even be called persuasion- or if it’s a form of coercion. I’m sure I’ll be taking a closer look and re writing for a better grade!
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