The Third Chapter

I found this chapter much more interesting than the last. Ramage's discussion of his multiple forms of persuasion were, very interesting, especially since each form can be identified with something today. I especially liked how he placed the three forms on a line, going from most coercive to most persuasive. Ramage nicely explains how propaganda is simply for the self, while legal reasoning or literary texts may indeed bring fame to the writer, but are also written as a way to shine light on truth. This brings me to the question of the difference between persuasion and coercion. Persuasion allows an individual to decide based on facts and the voice of another, while coercion can be achieved through threats. Simply put, you are persuaded by your own will, you are coerced, because you feel you have no other choice. However, what is very important is that the correct form of persuasion is used in each circumstance. A person attempting to recruit elderly to their retirement home is not going to advertise here at Kutztown University, because the population here is generally young adults. Rather, the advertiser should recruit somewhere, where the population consists of an older crowd.